Third & Traction
Some of my favorite concepts from Third & Traction's initial identity brainstorm, an attempt to get a range of ideas out quickly. Different ways to visually represent the unique initials of the property was a focus in trying to create something memorable and recognizable. The design process continued to evolve the brand from here, but Roman numerals and geo-ampersands were so fun to explore I wanted to share.
Designed @ CheshireBeane