Third & Traction
![](https://keithrodri.co/wp-content/uploads/3tla-logo-1-keith-rodri.jpg)
![](https://keithrodri.co/wp-content/uploads/3tla-logo-2-keith-rodri.jpg)
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3TLA Logos
Some of my favorite concepts from Third & Traction's initial identity brainstorm, an attempt to get a range of ideas out quickly. Different ways to visually represent the unique initials of the property was a focus in trying to create something memorable and recognizable. The design process continued to evolve the brand from here, but Roman numerals and geo-ampersands were so fun to explore I wanted to share.
Designed @ CheshireBeane
![](https://keithrodri.co/wp-content/uploads/3tla-logo-comp-a-keith-rodri.jpg)
![](https://keithrodri.co/wp-content/uploads/3tla-logo-comp-b-keith-rodri.jpg)