Keith Rodri
Animal Marks
Animal Marks
A collection of animal marks and illustrations I’ve worked on over the years for various stuffs. Whether for passion projects or practice, it’s always a blast to add some graphic illustration into the workflow. I’ll add more examples in the near future.
Drift Monkey
Creative Challenge! You and a friend come up with a random word each. Don’t over think it, just choose something. Write them down on pieces of paper and reveal. Now make something that represents both words. I like to do this with my creative friends when we aren’t exhausted from arting all week. This racing monkey mark is the outcome of the words “drift” & “monkey”.
Cheshire Crow
BRIEF
Design a clean crow mark for hello cheshire's brand and incorporate it into a seal.
INSIGHTS
The beak is the clearest indication of a bird's species in this minimal form. Early exploration played with different positions and beak shapes. Many look more parrot-like due to a larger beak and its relationship to the head.
Ganesh
Ganesh
Ganesh's earliest name was Ekadanta (One Tusked), referring to his single whole tusk. There are a few variations on how Ganesh broke the other tusk. One variant states he lost it in a battle when struck by Parashurama’s axe. Ganesh allowed himself to be hit out of respect for Shiva, who gave Parashurama the axe. Shiva also decapitated Ganesh, giving him an elephant head in the first place…
I always found this Hindu Deity interesting an illustrated him in this graphic style.
TV Programming
Programming will Resume Momentarily
As a programming study, I developed a simple game base around trying to guess the channel that had a signal. Not that thrilling to play, but learning php functions & javascript animation was worth the development budget! I went with a pixel art style to quickly animate the different tv channels. From Al Roker’s morning weather reports to the curiosities of Animal Planet’s “wilder” side, each channel represents a 90’s television classic.
Floral Vans
Floral Pattern Design
In 2013 I was assigned with making a line of floral designs for Vans. This was a great opportunity to mesh illustrative techniques with footwear design. I was able to receive valuable feedback and advice from the other designers in the Vans' Classics Team throughout the process. This project spanned a wide range of concepts. Some designs were subtle and modest, while others were loud, bold -- and everything in between.
Ideation
The first phase of the process was to gather reference imagery and sketch out various ideas. All of the floral patterns were initially sketched on pen and paper, and the strongest directions were painted in photoshop. They were then converted into seamless patterns to be used as canvas swatches for the shoes.
Pattern Implementation
Determining how to use the patterns was the biggest challenge. There was a lot to consider, and this was a medium I didn’t have much experience with. After warming up with a couple attempts, I started to better understand the balance of color, texture, and negative space required for appealing footwear applications.
Pattern Swatches
The slider below shows some floral patterns created during this project. Exploding roses, and using less conventional flowers like blood orchids were themes since early ideation. Coupling fine line-work with painterly florals added a layer of complexity that made these swatches unique.
Halloween Grams
Social media illustration teasers get followers excited for Halloween festivities. Fun, seasonal posts like these boost engagement more effectively than posting the same content all year around.
Digi Painting
