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RYDA

RYDA

The brothers behind RYDA, a retail development group, wanted a brand that was as loud as their ambitions. We worked with them to develop a thorough identity including: multiple logo lockups, print collateral, brand guidelines, and web designs. Having a strong connection to their city, Los Angeles, we used a piercing Dodger-inspired blue as a pop of color. The end result was a strong brand that the brothers were proud to represent.

Designed & Developed @ CheshireBeane

Above: logo comps pitched early in the design process. During the discovery phase, we learned the importance of family the brothers had held. Wanting something to allude to this, the lion mark was conceptualized. Lions had been a symbolic representation in their family for years, and this contemporary rendition was the homage they were looking for.

Below: Booklets showcasing their retail properties, letterheads, and other print collateral was a necessity in conveying the level of expertise RYDA possessed in a competitive industry.

Portland Aerial Tram

PDX Aerial Tram
10th Anniversary Refresh

We were eager to work on a brand refresh for the 10th anniversary of the Portland Aerial Tram. These are some of the designs we pitched.

The tram consists of two cabins that take commuters on a 4 minute trip from OHSU to the SW Moody & Gibbs intersection, a 500 foot difference in elevation. One of the many cool landmarks Portland has to offer.

Designed @ CheshireBeane

ROW

ROW DTLA

ROW is an impressive shopping destination in the center of the Los Angeles Arts District. When designing their print and web assets, we wanted to build on the artsy aesthetic the property had established. A strong use of color, tenant photography, dynamic layouts, and its display typeface embellish ROW’s fresh and bold personality.

Some of the work in these projects include: highly custom website design & development with backend WYSIWYG content editors, printed collateral such as lookbooks for investors & prospective tenants, and social media content design & strategy.

Designed & Developed @ CheshireBeane

Mobile views of the tenant single page, navigation, and blog post.

Third & Traction

3TLA Logos

Some of my favorite concepts from Third & Traction's initial identity brainstorm, an attempt to get a range of ideas out quickly. Different ways to visually represent the unique initials of the property was a focus in trying to create something memorable and recognizable. The design process continued to evolve the brand from here, but Roman numerals and geo-ampersands were so fun to explore I wanted to share.

Designed @ CheshireBeane

BA Monogram

Two monogram designs for musician Brad Alden.

FB Holiday Gift

Facebook Holiday Gift

During each holiday season, Facebook surprises business partners with a gift. We helped them conceptualize and build the experience from the ground up. This included: on-brand messaging, screen print packaging, and custom lettering.

Designed @ CheshireBeane & A2E

Two dielines were created. Many prototypes were made to ensure the boxes' integrity and keep its contents from shuffling around during shipping.

Lion Heart Coffee

Event Slider

Sliders are a good way to display groups of information without taking up too much vertical space. We developed a small event system to help Lion Heart build a community of coffee lovers. This sped-up screen grab shows how easy it is to showcase multiple events on a phone’s small screen.

Visual Back-End

There’s no need to tinker with code. By using visual backend editors, you can focus on adding content to your site, without the worry of breaking anything. Based off the individual needs of a page or post-type, I’ll develop a series of input fields and checkboxes for easy editing. This example shows how new Featured Roasts cards are created for Lion Heart.

Code View

This is what you do not have to deal with. It's the code behind the Featured Roast card template. Using the visual back-end editor, your content neatly populates where it's supposed to, for beautifully simple updates.

XYLO Band Tee

XYLØ Band Tee

An apparel graphic concept based off the lyrics from XYLO's song "Between the Devil & the Deep Blue Sea". They are a really solid electro-pop duo, check them out!

Floral Vans

Floral Pattern Design

In 2013 I was assigned with making a line of floral designs for Vans. This was a great opportunity to mesh illustrative techniques with footwear design. I was able to receive valuable feedback and advice from the other designers in the Vans' Classics Team throughout the process. This project spanned a wide range of concepts. Some designs were subtle and modest, while others were loud, bold -- and everything in between.

Ideation

The first phase of the process was to gather reference imagery and sketch out various ideas. All of the floral patterns were initially sketched on pen and paper, and the strongest directions were painted in photoshop. They were then converted into seamless patterns to be used as canvas swatches for the shoes.

Pattern Implementation

Determining how to use the patterns was the biggest challenge. There was a lot to consider, and this was a medium I didn’t have much experience with. After warming up with a couple attempts, I started to better understand the balance of color, texture, and negative space required for appealing footwear applications.

Pattern Swatches

The slider below shows some floral patterns created during this project. Exploding roses, and using less conventional flowers like blood orchids were themes since early ideation. Coupling fine line-work with painterly florals added a layer of complexity that made these swatches unique.

Lettering