Keith Rodri
Working at CheshireBeane
This is a small collection of projects I had the privilege of working on while at CheshireBeane. It was an awesome time being part of the team there and I learned so much with plenty of laughs. Thanks CB! <3
RYDA
RYDA
The brothers behind RYDA, a retail development group, wanted a brand that was as loud as their ambitions. We worked with them to develop a thorough identity including: multiple logo lockups, print collateral, brand guidelines, and web designs. Having a strong connection to their city, Los Angeles, we used a piercing Dodger-inspired blue as a pop of color. The end result was a strong brand that the brothers were proud to represent.
Designed & Developed @ CheshireBeane
Above: logo comps pitched early in the design process. During the discovery phase, we learned the importance of family the brothers had held. Wanting something to allude to this, the lion mark was conceptualized. Lions had been a symbolic representation in their family for years, and this contemporary rendition was the homage they were looking for.
Below: Booklets showcasing their retail properties, letterheads, and other print collateral was a necessity in conveying the level of expertise RYDA possessed in a competitive industry.
Portland Aerial Tram
PDX Aerial Tram
10th Anniversary Refresh
We were eager to work on a brand refresh for the 10th anniversary of the Portland Aerial Tram. These are some of the designs we pitched.
The tram consists of two cabins that take commuters on a 4 minute trip from OHSU to the SW Moody & Gibbs intersection, a 500 foot difference in elevation. One of the many cool landmarks Portland has to offer.
Designed @ CheshireBeane
ROW
ROW DTLA
ROW is an impressive shopping destination in the center of the Los Angeles Arts District. When designing their print and web assets, we wanted to build on the artsy aesthetic the property had established. A strong use of color, tenant photography, dynamic layouts, and its display typeface embellish ROW’s fresh and bold personality.
Some of the work in these projects include: highly custom website design & development with backend WYSIWYG content editors, printed collateral such as lookbooks for investors & prospective tenants, and social media content design & strategy.
Designed & Developed @ CheshireBeane
Mobile views of the tenant single page, navigation, and blog post.
Third & Traction
3TLA Logos
Some of my favorite concepts from Third & Traction's initial identity brainstorm, an attempt to get a range of ideas out quickly. Different ways to visually represent the unique initials of the property was a focus in trying to create something memorable and recognizable. The design process continued to evolve the brand from here, but Roman numerals and geo-ampersands were so fun to explore I wanted to share.
Designed @ CheshireBeane
FB Holiday Gift
Facebook Holiday Gift
During each holiday season, Facebook surprises business partners with a gift. We helped them conceptualize and build the experience from the ground up. This included: on-brand messaging, screen print packaging, and custom lettering.
Designed @ CheshireBeane & A2E
Two dielines were created. Many prototypes were made to ensure the boxes' integrity and keep its contents from shuffling around during shipping.
