Keith Rodri

Design, Illustration, Web

hello@keithrodri.com

Salutations! I enjoy pushing pixels, problem solving, and long strolls on the web. I am a curious creative with an array of skillsets. Check out the projects below or filter by category if you’re feeling particular -- and please, no loitering by the exists during business hours.

RYDA

RYDA

The brothers behind RYDA, a retail development group, wanted a brand that was as loud as their ambitions. We worked with them to develop a thorough identity including: multiple logo lockups, print collateral, brand guidelines, and web designs. Having a strong connection to their city, Los Angeles, we used a piercing Dodger-inspired blue as a pop of color. The end result was a strong brand that the brothers were proud to represent.

Designed & Developed @ CheshireBeane

Above: logo comps pitched early in the design process. During the discovery phase, we learned the importance of family the brothers had held. Wanting something to allude to this, the lion mark was conceptualized. Lions had been a symbolic representation in their family for years, and this contemporary rendition was the homage they were looking for.

Below: Booklets showcasing their retail properties, letterheads, and other print collateral was a necessity in conveying the level of expertise RYDA possessed in a competitive industry.

Portland Aerial Tram

PDX Aerial Tram
10th Anniversary Refresh

We were eager to work on a brand refresh for the 10th anniversary of the Portland Aerial Tram. These are some of the designs we pitched.

The tram consists of two cabins that take commuters on a 4 minute trip from OHSU to the SW Moody & Gibbs intersection, a 500 foot difference in elevation. One of the many cool landmarks Portland has to offer.

Designed @ CheshireBeane

3TLA

Some of my favorite concepts from Third & Traction's initial identity brainstorm, an attempt to get a range of ideas out quickly. Different ways to visually represent the unique initials of the property was a focus in trying to create something memorable and recognizable. The design process continued to evolve the brand from here, but Roman numerals and geo-ampersands were so fun to explore I wanted to share.

Designed @ CheshireBeane

BA Monogram

Two monogram designs for musician Brad Alden.

FB Holiday Gift

Facebook Holiday Gift

During each holiday season, Facebook surprises business partners with a gift. We helped them conceptualize and build the experience from the ground up. This included: on-brand messaging, screen print packaging, and custom lettering.

Designed @ CheshireBeane & A2E

Two dielines were created. Many prototypes were made to ensure the boxes' integrity and keep its contents from shuffling around during shipping.

Greek Speak